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Alternatives

LinkedIn Sales Navigator alternatives

10 other List Building tools from the directory, listed with LinkedIn Sales Navigator. I copied the category, pricing note and verdict from each listing.

LinkedIn Sales Navigator · All List Building tools · Best AI List Building tools · LinkedIn Sales Navigator vs Apollo.io

Why people switch

People compare alternatives when the job, the pricing note or the verdict does not fit. These lines are copied from the LinkedIn Sales Navigator listing.

LinkedIn Sales Navigator sits in List Building. LinkedIn's prospecting tool with advanced lead and account search.

Catalog pricing: From $119.99/seat/mo ($1,079.88/yr billed annually); free trial.

Catalog verdict: For any B2B team that defines its lists by title, seniority and company. It's where you define the list, while contact data and sending happen in other tools. Save searches by persona so new matches show up each week.

Side by side

LinkedIn Sales Navigator and 10 alternatives compared by category, pricing and the opening line of each catalog verdict
ToolCategoryPricingBest for
LinkedIn Sales NavigatorList BuildingFrom $119.99/seat/mo ($1,079.88/yr billed annually); free trialFor any B2B team that defines its lists by title, seniority and company.
Apollo.ioList BuildingFree tier; paid from $49/seat/mo billed annuallyFor small teams that want contact data and email sequencing in one tool.
ClayList BuildingFree tier; Launch from $185/mo ($167/mo billed annually)For GTM engineers and ops teams who build outbound lists from several data sources at once.
ZoomInfoList BuildingQuote onlyFor mid-market and enterprise teams selling into the US who need deep contact coverage and will use it every day.
LushaList BuildingFree plan; paid from $49.90/mo ($37.45/mo billed annually)For reps who want direct dials and emails from the browser without a big data contract.
CognismList BuildingQuote onlyBest fit when the list is mostly European and the team calls as much as it emails.
GMapsScraper.AIList BuildingFree, 1,000 credits/mo; paid from $29/mo (1 credit = 1 business)Use it when the list is local businesses.
OrigamiList BuildingPaid plans from $99/moGood for lists no database has, like niche local businesses.
Exa (Websets)List BuildingFree tier with $10 in credits each month; usage-based from $4 per 1,000 searchesFor teams that need unusual lists built from natural-language criteria, like niche companies or marketplace supply.
Export ApolloList BuildingPay per export, from $4.5 per 1,000 leadsFor teams that want Apollo search results as a file without working around Apollo's own export limits.
TryProspect (now Neuron)List BuildingLite from $79/user/moA contact data source I've used for prospect lists.

Best for is the opening line of that tool's verdict. The full verdict is below. Pricing is the catalog note. Where that note has no price, see the pricing page.

Verdicts

LinkedIn Sales Navigator

LinkedIn's prospecting tool with advanced lead and account search.

For any B2B team that defines its lists by title, seniority and company. It's where you define the list, while contact data and sending happen in other tools. Save searches by persona so new matches show up each week.
Independent. Never paid.
How we review

Apollo.io

B2B contact and company database with built-in email sequencing, calling and a Chrome extension.

For small teams that want contact data and email sequencing in one tool. Whether it fits depends on how well the database covers your ICP, so test a few hundred records from your own target list before you commit. Verify emails with a separate tool before anything sends.
Independent. Never paid.
How we review

Clay

Spreadsheet-style list building and enrichment across 150+ data providers, with Claygent AI research agents and support for your own API keys.

For GTM engineers and ops teams who build outbound lists from several data sources at once. It fits if someone will design and maintain the tables, since the value sits in the workflow you build. Bring your own API keys where Clay supports them to keep data credit use down.
Independent. Never paid.
How we review

ZoomInfo

B2B contact and company database with intent signals, an AI copilot, and sales and marketing engagement tools.

For mid-market and enterprise teams selling into the US who need deep contact coverage and will use it every day. The contract matters as much as the data, so get credit limits and auto-renewal terms in writing before you sign. Negotiate hard on the first deal.
Independent. Never paid.
How we review

Lusha

B2B contact and company data for finding verified emails and phone numbers via extension, API or CRM.

For reps who want direct dials and emails from the browser without a big data contract. It fits if match rates hold on your ICP, so run a batch of your own target accounts through the free plan first. From their pricing page, a phone reveal costs five credits and an email costs one, so size the plan around calls if phone is your channel.
Independent. Never paid.
How we review

Cognism

Compliance-focused B2B contact data, strong in EMEA, with verified mobile numbers and intent signals.

Best fit when the list is mostly European and the team calls as much as it emails. Phone-verified mobiles are the reason to pay for it, and from their pricing page, on-demand mobile verification and intent data sit in the Pro package. Check coverage for your exact countries and titles before you sign.
Independent. Never paid.
How we review

GMapsScraper.AI

Pulls local business leads from Google Maps, including phones, emails and websites, and exports CSV or JSON.

Use it when the list is local businesses. Spend the free 1,000 credits on one city and see how many rows have an email before you buy the $29 plan.
Independent. Never paid.
How we review

Origami

AI agents that research the web to find and qualify customers for you.

Good for lists no database has, like niche local businesses. Spot check the first 100 rows.
Independent. Never paid.
How we review

Exa (Websets)

Search engine that returns structured, verified lists of companies or people from natural-language criteria.

For teams that need unusual lists built from natural-language criteria, like niche companies or marketplace supply. It fits searches that standard databases can't filter for, and the free monthly credits cover early tests. Spot-check the verified fields before importing a list into your CRM.
Independent. Never paid.
How we review

Export Apollo

Paste an Apollo search URL and get the leads delivered as a file with emails and phones.

For teams that want Apollo search results as a file without working around Apollo's own export limits. Exports run through the vendor's enterprise Apollo access, so check Apollo's terms before relying on it. Run the output through an email verifier before you send.
Independent. Never paid.
How we review

Other List Building alternatives pages: Apollo.io, Clay, ZoomInfo, Lusha and Cognism.

LinkedIn Sales Navigator alternatives FAQ

What are alternatives to LinkedIn Sales Navigator?
Other List Building tools in this directory are Apollo.io, Clay, ZoomInfo, Lusha, Cognism, GMapsScraper.AI, Origami, Exa (Websets), Export Apollo and TryProspect (now Neuron). Verdicts are copied from each listing.
How much does LinkedIn Sales Navigator cost?
Catalog pricing: From $119.99/seat/mo ($1,079.88/yr billed annually); free trial.
Which category are these LinkedIn Sales Navigator alternatives in?
They are in List Building: Find the right accounts and people. Databases and table builders for pulling a target list that actually matches your ICP. The full list is at https://aigtm.tools/category/list-building. Best AI List Building tools: https://aigtm.tools/best/list-building