Comparison
LinkedIn Sales Navigator and Apollo.io are both in List Building. I copied the category, the job, the pricing note and the verdict from each listing. This page does not pick one.
LinkedIn Sales Navigator · Apollo.io · All List Building tools · Best AI List Building tools · LinkedIn Sales Navigator alternatives · Apollo.io alternatives
LinkedIn Sales Navigator and Apollo.io are both List Building tools. LinkedIn Sales Navigator lists this pricing note: From $119.99/seat/mo ($1,079.88/yr billed annually); free trial. Apollo.io lists this pricing note: Free tier; paid from $49/seat/mo billed annually. LinkedIn Sales Navigator: For any B2B team that defines its lists by title, seniority and company. Apollo.io: For small teams that want contact data and email sequencing in one tool. The full catalog verdicts are below. This comparison does not pick one.
| Field | LinkedIn Sales Navigator | Apollo.io |
|---|---|---|
| Category | List Building | List Building |
| What it does | LinkedIn's prospecting tool with advanced lead and account search. | B2B contact and company database with built-in email sequencing, calling and a Chrome extension. |
| Pricing | From $119.99/seat/mo ($1,079.88/yr billed annually); free trial | Free tier; paid from $49/seat/mo billed annually |
| Best for | For any B2B team that defines its lists by title, seniority and company. | For small teams that want contact data and email sequencing in one tool. |
Best for is the opening line of that tool's verdict. The full verdict is below. Pricing is the catalog note, not a quote I calculated.
LinkedIn's prospecting tool with advanced lead and account search.
For any B2B team that defines its lists by title, seniority and company. It's where you define the list, while contact data and sending happen in other tools. Save searches by persona so new matches show up each week.
B2B contact and company database with built-in email sequencing, calling and a Chrome extension.
For small teams that want contact data and email sequencing in one tool. Whether it fits depends on how well the database covers your ICP, so test a few hundred records from your own target list before you commit. Verify emails with a separate tool before anything sends.