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Privacy

Privacy policy

Last updated

aigtm.tools (the AI GTM Stack) is operated by Arden CMO Advisory LLC, a Texas limited liability company ("we" or "us"). This policy explains what we collect when you use the site, why, and the choices you have.

1. The short version

  • We collect as little as we can and we never sell your data.
  • Google Analytics only runs with your consent if you are in Europe. Elsewhere it runs by default and you can turn it off at any time.
  • What you type into the AI stack builder is saved under a random, unlisted link so you can share it.
  • Claim form details are stored so we can verify you and reply. Sponsors never see them.
  • Newsletter signups go to Substack. Payments go through Stripe. We never see your card number.

2. Analytics

We use Vercel Web Analytics to count page views and a few events, such as clicks on outbound tool links. It does not use cookies and does not identify individual visitors. Aggregated click counts may be shared with advertisers in a monthly report.
We also use Google Analytics 4 (GA4) to see which pages, searches and features are useful. GA4 sets first-party cookies and sends usage data to Google, such as pages viewed, events like "copied a badge" or "shared a stack", referrer, device type and approximate location. We do not send names or email addresses to Google. GA4 only loads under the rules in Cookies and local storage.

3. AI stack builder

When you describe your business, the text is sent through Vercel AI Gateway to an AI model provider (currently xAI, with Google Cloud as a backup) to pick tools from our catalog.
Each result, including what you typed, is stored in Upstash Redis for up to 365 days under a random link so it can be shared. These links are marked noindex, so search engines should not list them, but anyone with the link can open it. Please don't type personal or confidential information.
To prevent abuse, we use your IP address as a temporary rate limit key in Upstash. Those keys expire automatically within a day.

4. Listing claims

If you claim a listing, we store your name, work email, role, the tool and the corrections you request in Upstash Redis so we can verify you and reply. Only the site owner can read claims. We do not share them with sponsors or other vendors. We delete a claim when you ask, and we keep at most the 2,000 most recent claims.

5. Newsletter

The AI GTM Collective is delivered via Substack. When you sign up here, we open Substack's subscribe page with your email filled in. This site does not store your address. Substack keeps it under its own privacy policy so issues can be sent, and every issue has a one-click unsubscribe link. We do not share subscriber addresses with sponsors.

6. Payments

Advertising is paid through Stripe payment links. Stripe collects your card or bank details directly and we never see full card numbers. Stripe shares with us what we need to run the placement: your name, email, company, billing address and payment status. Stripe processes payment data under its own privacy policy.

7. Tool submissions and email

When you submit a tool, we store the answers so we can review the tool and reply. That includes an optional note on how you heard about aigtm.tools, the page you landed on, the referring site, campaign parameters from the link, and the browser user agent. That source note does not include your IP address. If the save fails, the form can open your email app instead.

8. Cookies and local storage

  • Google Analytics cookies (_ga and _ga_*, up to 2 years). Analytics only.
  • Your cookie choice (aigtm-consent, local storage). Remembers whether you accepted or declined.
  • Theme (local storage). Remembers light or dark mode.
  • First visit (aigtm-first-touch, local storage and session storage). The first page and referrer on this browser, so a later tool submission can include where the visit started. It does not include your IP address.
  • Admin sign-in (session storage). Used only by the site owner on the admin page.
How consent works: if your device's time zone is in Europe (including the EU, EEA, UK and Switzerland), or your browser sends a Global Privacy Control signal, Google Analytics stays off until you click Accept. Everywhere else, including the US, it is on by default and you can click Decline. Declining stops Google Analytics and deletes its cookies.
You can change your choice at any time with the Cookie settings link in the footer. We do not use advertising or cross-site tracking cookies. Stripe, Substack and the tools we link to set their own cookies on their own sites.

9. Who processes your data

  • Vercel: hosting, Web Analytics and AI Gateway
  • xAI and Google Cloud: AI models for the stack builder
  • Upstash: storage for shared stacks, claims and rate limits
  • Google: Google Analytics 4
  • Substack: newsletter delivery
  • Stripe: payments
  • HubSpot: tool submissions
  • Slack: an alert when a tool is submitted
These providers process data on our behalf or under their own policies, and may store it in the United States. Hosting providers such as Vercel also process standard request data, including IP addresses, to serve pages and block abuse.

11. Your rights

You can ask us to access, correct or delete your personal data, or to stop using it, by emailing ardencmoadvisory@gmail.com. We reply within 30 days.
If you are in the EU, EEA or UK, our legal bases are your consent (Google Analytics), our legitimate interest in running and protecting the site (hosting, rate limits, cookieless analytics, claims), and contract (payments). You can withdraw consent at any time and you can complain to your local data protection authority.
If you are in California or another US state with a privacy law, you have the right to know, correct and delete your data. We do not sell or share personal information for cross-context behavioral advertising, and we honor Global Privacy Control signals.

12. Children

The site is for business professionals and is not directed at children under 16. We do not knowingly collect their data.

13. Changes

If we change this policy, we will update the date at the top. Material changes will be noted on this page.

14. Contact

Arden CMO Advisory LLC, a Texas limited liability company
4200 Sandhills Lane, Prosper, TX 75078
ardencmoadvisory@gmail.com
See also our Terms of use.