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List Building

Clay

clay.com

Clay is a List Building tool that helps GTM teams find the right accounts and people. Pricing: Free tier; Launch from $185/mo ($167/mo billed annually). Best fit for B2B and Marketplace businesses.

What it does

Spreadsheet-style list building and enrichment across 150+ data providers, with Claygent AI research agents and support for your own API keys.

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Our verdict

For GTM engineers and ops teams who build outbound lists from several data sources at once. It fits if someone will design and maintain the tables, since the value sits in the workflow you build. Bring your own API keys where Clay supports them to keep data credit use down.
Independent. Never paid.
How we review

Where it fits

Clay sits in List Building: find the right accounts and people. Databases and table builders for pulling a target list that actually matches your ICP.

Clay alternatives lists other List Building tools, with pricing notes and verdicts copied from the catalog.

Best AI List Building tools.

Head-to-head pages that include Clay: Apollo.io vs Clay.

Clay FAQ

What is Clay?
Clay is a List Building tool for go-to-market teams. Spreadsheet-style list building and enrichment across 150+ data providers, with Claygent AI research agents and support for your own API keys.
How much does Clay cost?
Free tier; Launch from $185/mo ($167/mo billed annually). You can start on the free tier.
Is Clay worth it?
Our verdict: For GTM engineers and ops teams who build outbound lists from several data sources at once. It fits if someone will design and maintain the tables, since the value sits in the workflow you build. Bring your own API keys where Clay supports them to keep data credit use down.
Who is Clay for?
Clay is a good fit for B2B and Marketplace businesses. It is listed under List Building, the job to find the right accounts and people.
What are the best alternatives to Clay?
Other List Building tools in the AI GTM Stack include Origami, Exa (Websets), Apollo.io and Export Apollo. Compare all of them at https://aigtm.tools/category/list-building. A dedicated alternatives page is at https://aigtm.tools/alternatives/clay.

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Exa (Websets)

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Apollo.io

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B2B contact and company database with built-in email sequencing, calling and a Chrome extension.

Export Apollo

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Paste an Apollo search URL and get the leads delivered as a file with emails and phones.