Comparison
HubSpot and Salesforce Sales Cloud are both in CRM. I copied the category, the job, the pricing note and the verdict from each listing. This page does not pick one.
HubSpot · Salesforce Sales Cloud · All CRM tools · Best AI CRM tools · HubSpot alternatives · Salesforce Sales Cloud alternatives
HubSpot and Salesforce Sales Cloud are both CRM tools. HubSpot lists this pricing note: Free tier; Starter from $20/seat/mo, shown with annual billing. Salesforce Sales Cloud lists this pricing note: Free Suite; paid from $25/user/mo (Starter Suite). HubSpot: My default CRM for most B2B teams I work with, especially when marketing and sales need to share one record. Salesforce Sales Cloud: The enterprise default CRM for sales orgs with complex processes. The full catalog verdicts are below. This comparison does not pick one.
| Field | HubSpot | Salesforce Sales Cloud |
|---|---|---|
| Category | CRM | CRM |
| What it does | CRM with marketing, sales and service hubs plus AI agents. | Salesforce's CRM for sales teams: leads, pipeline, forecasting, automation and Agentforce AI agents. |
| Pricing | Free tier; Starter from $20/seat/mo, shown with annual billing | Free Suite; paid from $25/user/mo (Starter Suite) |
| Best for | My default CRM for most B2B teams I work with, especially when marketing and sales need to share one record. | The enterprise default CRM for sales orgs with complex processes. |
Best for is the opening line of that tool's verdict. The full verdict is below. Pricing is the catalog note, not a quote I calculated.
CRM with marketing, sales and service hubs plus AI agents.
My default CRM for most B2B teams I work with, especially when marketing and sales need to share one record. The deciding question is which hub and tier hold the features you need, so map your must-haves against their plan comparison before you buy. Set clean lifecycle stages before you add any automation.
Salesforce's CRM for sales teams: leads, pipeline, forecasting, automation and Agentforce AI agents.
The enterprise default CRM for sales orgs with complex processes. It fits when you have, or will hire, an admin from day one, because an unmanaged org turns into an expensive spreadsheet. Decide which objects and fields sales actually needs before you install anything from AppExchange.