Comparison
Apollo.io and Lusha are both in List Building. I copied the category, the job, the pricing note and the verdict from each listing. This page does not pick one.
Apollo.io · Lusha · All List Building tools · Best AI List Building tools · Apollo.io alternatives · Lusha alternatives
Apollo.io and Lusha are both List Building tools. Apollo.io lists this pricing note: Free tier; paid from $49/seat/mo billed annually. Lusha lists this pricing note: Free plan; paid from $49.90/mo ($37.45/mo billed annually). Apollo.io: For small teams that want contact data and email sequencing in one tool. Lusha: For reps who want direct dials and emails from the browser without a big data contract. The full catalog verdicts are below. This comparison does not pick one.
| Field | Apollo.io | Lusha |
|---|---|---|
| Category | List Building | List Building |
| What it does | B2B contact and company database with built-in email sequencing, calling and a Chrome extension. | B2B contact and company data for finding verified emails and phone numbers via extension, API or CRM. |
| Pricing | Free tier; paid from $49/seat/mo billed annually | Free plan; paid from $49.90/mo ($37.45/mo billed annually) |
| Best for | For small teams that want contact data and email sequencing in one tool. | For reps who want direct dials and emails from the browser without a big data contract. |
Best for is the opening line of that tool's verdict. The full verdict is below. Pricing is the catalog note, not a quote I calculated.
B2B contact and company database with built-in email sequencing, calling and a Chrome extension.
For small teams that want contact data and email sequencing in one tool. Whether it fits depends on how well the database covers your ICP, so test a few hundred records from your own target list before you commit. Verify emails with a separate tool before anything sends.
B2B contact and company data for finding verified emails and phone numbers via extension, API or CRM.
For reps who want direct dials and emails from the browser without a big data contract. It fits if match rates hold on your ICP, so run a batch of your own target accounts through the free plan first. From their pricing page, a phone reveal costs five credits and an email costs one, so size the plan around calls if phone is your channel.