Comparison
Lusha and Cognism are both in List Building. I copied the category, the job, the pricing note and the verdict from each listing. This page does not pick one.
Lusha · Cognism · All List Building tools · Best AI List Building tools · Lusha alternatives · Cognism alternatives
Lusha and Cognism are both List Building tools. Lusha lists this pricing note: Free plan; paid from $49.90/mo ($37.45/mo billed annually). Cognism lists this pricing note: Quote only. Lusha: For reps who want direct dials and emails from the browser without a big data contract. Cognism: Best fit when the list is mostly European and the team calls as much as it emails. The full catalog verdicts are below. This comparison does not pick one.
| Field | Lusha | Cognism |
|---|---|---|
| Category | List Building | List Building |
| What it does | B2B contact and company data for finding verified emails and phone numbers via extension, API or CRM. | Compliance-focused B2B contact data, strong in EMEA, with verified mobile numbers and intent signals. |
| Pricing | Free plan; paid from $49.90/mo ($37.45/mo billed annually) | Quote only |
| Best for | For reps who want direct dials and emails from the browser without a big data contract. | Best fit when the list is mostly European and the team calls as much as it emails. |
Best for is the opening line of that tool's verdict. The full verdict is below. Pricing is the catalog note, not a quote I calculated.
B2B contact and company data for finding verified emails and phone numbers via extension, API or CRM.
For reps who want direct dials and emails from the browser without a big data contract. It fits if match rates hold on your ICP, so run a batch of your own target accounts through the free plan first. From their pricing page, a phone reveal costs five credits and an email costs one, so size the plan around calls if phone is your channel.
Compliance-focused B2B contact data, strong in EMEA, with verified mobile numbers and intent signals.
Best fit when the list is mostly European and the team calls as much as it emails. Phone-verified mobiles are the reason to pay for it, and from their pricing page, on-demand mobile verification and intent data sit in the Pro package. Check coverage for your exact countries and titles before you sign.