Comparison
HubSpot and Attio are both in CRM. I copied the category, the job, the pricing note and the verdict from each listing. This page does not pick one.
HubSpot · Attio · All CRM tools · Best AI CRM tools · HubSpot alternatives · Attio alternatives
HubSpot and Attio are both CRM tools. HubSpot lists this pricing note: Free tier; Starter from $20/seat/mo, shown with annual billing. Attio lists this pricing note: Free plan; paid from $35/user/mo billed annually ($44 monthly). HubSpot: My default CRM for most B2B teams I work with, especially when marketing and sales need to share one record. Attio: A strong CRM pick for a new startup that wants to shape its own data model. The full catalog verdicts are below. This comparison does not pick one.
| Field | HubSpot | Attio |
|---|---|---|
| Category | CRM | CRM |
| What it does | CRM with marketing, sales and service hubs plus AI agents. | Flexible AI-native CRM that builds itself from email and calendar data, with custom objects and workflows. |
| Pricing | Free tier; Starter from $20/seat/mo, shown with annual billing | Free plan; paid from $35/user/mo billed annually ($44 monthly) |
| Best for | My default CRM for most B2B teams I work with, especially when marketing and sales need to share one record. | A strong CRM pick for a new startup that wants to shape its own data model. |
Best for is the opening line of that tool's verdict. The full verdict is below. Pricing is the catalog note, not a quote I calculated.
CRM with marketing, sales and service hubs plus AI agents.
My default CRM for most B2B teams I work with, especially when marketing and sales need to share one record. The deciding question is which hub and tier hold the features you need, so map your must-haves against their plan comparison before you buy. Set clean lifecycle stages before you add any automation.
Flexible AI-native CRM that builds itself from email and calendar data, with custom objects and workflows.
A strong CRM pick for a new startup that wants to shape its own data model. It fits if someone on the team enjoys setting up objects and workflows, since it's flexible rather than opinionated. Model your objects before you import anything.