Comparison
Profound and Semrush are both in AEO. I copied the category, the job, the pricing note and the verdict from each listing. This page does not pick one.
Profound · Semrush · All AEO tools · Best AI AEO tools · Profound alternatives · Semrush alternatives
Profound and Semrush are both AEO tools. Profound lists this pricing note: Free 7-day trial; Enterprise pricing on request. Semrush lists this pricing note: Free plan; SEO plan from $139/mo ($117.33/mo billed annually). Profound: For enterprise brands that need to see how they show up in AI answers and want agents to act on it. Semrush: For marketing teams that need keyword and competitor research and want AI visibility tracking in the same place. The full catalog verdicts are below. This comparison does not pick one.
| Field | Profound | Semrush |
|---|---|---|
| Category | AEO | AEO |
| What it does | AI marketing platform that tracks how your brand shows up in ChatGPT, Gemini, Google AI Overviews and other answer engines, with agents that act on what it finds. | SEO, competitor research and AI visibility toolkit. |
| Pricing | Free 7-day trial; Enterprise pricing on request | Free plan; SEO plan from $139/mo ($117.33/mo billed annually) |
| Best for | For enterprise brands that need to see how they show up in AI answers and want agents to act on it. | For marketing teams that need keyword and competitor research and want AI visibility tracking in the same place. |
Best for is the opening line of that tool's verdict. The full verdict is below. Pricing is the catalog note, not a quote I calculated.
AI marketing platform that tracks how your brand shows up in ChatGPT, Gemini, Google AI Overviews and other answer engines, with agents that act on what it finds.
For enterprise brands that need to see how they show up in AI answers and want agents to act on it. Paid access is an enterprise contract, so it fits teams with the budget and a content team to work the findings. Use the trial to run the prompts you actually care about before you book the demo.
SEO, competitor research and AI visibility toolkit.
For marketing teams that need keyword and competitor research and want AI visibility tracking in the same place. It fits if SEO is already a real channel for you; teams that only care about AI answers may want a dedicated AEO tool. Track prompts that match the keywords you already rank for so the two reports line up.