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Umami

umami.is

Umami is a Signals tool that helps GTM teams know who is in market right now. Pricing: Free tier; Pro $20/mo with a 14-day trial. Best fit for B2B, B2C, DTC, B2B2C and Marketplace businesses. It is open source.

What it does

Open source, cookie-free website analytics you can self-host free.

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Our verdict

Free if you host it. Great for side projects and directory sites like this one.
Independent. Never paid.
How we review

Where it fits

Umami sits in Signals: know who is in market right now. Intent, job change, website visitor and social engagement signals that tell you who to reach first.

Best AI Signals tools.

Umami FAQ

What is Umami?
Umami is a Signals tool for go-to-market teams. Open source, cookie-free website analytics you can self-host free.
How much does Umami cost?
Free tier; Pro $20/mo with a 14-day trial. You can start on the free tier.
Is Umami worth it?
Our verdict: Free if you host it. Great for side projects and directory sites like this one.
Who is Umami for?
Umami is a good fit for B2B, B2C, DTC, B2B2C and Marketplace businesses. It is listed under Signals, the job to know who is in market right now.
Is Umami open source?
Yes. Umami is open source (https://github.com/umami-software/umami), so you can inspect the code or self-host it.
What are the best alternatives to Umami?
Other Signals tools in the AI GTM Stack include Gojiberry AI, Unify, RB2B and Keyplay. Compare all of them at https://aigtm.tools/category/signals.
All Signals

Gojiberry AI

Signals

AI GTM agents that find warm, high-intent leads and run outreach for B2B teams.

Unify

Signals

Outbound agents for every rep that act on intent and signal data.

RB2B

Signals

Identifies US website visitors at the person level and pushes them to Slack or your CRM.

Keyplay

Signals

ICP account scoring. Keyplay merged with Inflection, and existing customers can keep using the product.