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PostHog

posthog.com

PostHog is a Signals tool that helps GTM teams know who is in market right now. Pricing: Generous free tier; usage-based after. Best fit for B2B, B2C, DTC, B2B2C and Marketplace businesses. It is open source.

What it does

Open source product analytics, session replay, feature flags and experiments in one platform.

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Our verdict

For product-led teams this is the signal source. Pipe key events into your CRM.
Independent. Never paid.
How we review

Where it fits

PostHog sits in Signals: know who is in market right now. Intent, job change, website visitor and social engagement signals that tell you who to reach first.

Best AI Signals tools.

PostHog FAQ

What is PostHog?
PostHog is a Signals tool for go-to-market teams. Open source product analytics, session replay, feature flags and experiments in one platform.
How much does PostHog cost?
Generous free tier; usage-based after. You can start on the free tier.
Is PostHog worth it?
Our verdict: For product-led teams this is the signal source. Pipe key events into your CRM.
Who is PostHog for?
PostHog is a good fit for B2B, B2C, DTC, B2B2C and Marketplace businesses. It is listed under Signals, the job to know who is in market right now.
Is PostHog open source?
Yes. PostHog is open source (https://github.com/PostHog/posthog), so you can inspect the code or self-host it.
What are the best alternatives to PostHog?
Other Signals tools in the AI GTM Stack include Gojiberry AI, Unify, RB2B and Keyplay. Compare all of them at https://aigtm.tools/category/signals.
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Gojiberry AI

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AI GTM agents that find warm, high-intent leads and run outreach for B2B teams.

Unify

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Outbound agents for every rep that act on intent and signal data.

RB2B

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Identifies US website visitors at the person level and pushes them to Slack or your CRM.

Keyplay

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