Skip to content

Plausible

plausible.io

Plausible is a Signals tool that helps GTM teams know who is in market right now. Pricing: From $9/mo; 30-day free trial. Best fit for B2B, B2C, DTC, B2B2C and Marketplace businesses. It is open source.

What it does

Lightweight, privacy-friendly web analytics, self-hosted or cloud.

Visit Plausible

Our verdict

The site stats I actually read. One page, no cookie banner drama.
Independent. Never paid.
How we review

Where it fits

Plausible sits in Signals: know who is in market right now. Intent, job change, website visitor and social engagement signals that tell you who to reach first.

Best AI Signals tools.

Plausible FAQ

What is Plausible?
Plausible is a Signals tool for go-to-market teams. Lightweight, privacy-friendly web analytics, self-hosted or cloud.
How much does Plausible cost?
From $9/mo; 30-day free trial.
Is Plausible worth it?
Our verdict: The site stats I actually read. One page, no cookie banner drama.
Who is Plausible for?
Plausible is a good fit for B2B, B2C, DTC, B2B2C and Marketplace businesses. It is listed under Signals, the job to know who is in market right now.
Is Plausible open source?
Yes. Plausible is open source (https://github.com/plausible/analytics), so you can inspect the code or self-host it.
What are the best alternatives to Plausible?
Other Signals tools in the AI GTM Stack include Gojiberry AI, Unify, RB2B and Keyplay. Compare all of them at https://aigtm.tools/category/signals.
All Signals

Gojiberry AI

Signals

AI GTM agents that find warm, high-intent leads and run outreach for B2B teams.

Unify

Signals

Outbound agents for every rep that act on intent and signal data.

RB2B

Signals

Identifies US website visitors at the person level and pushes them to Slack or your CRM.

Keyplay

Signals

ICP account scoring. Keyplay merged with Inflection, and existing customers can keep using the product.