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Microsoft 365 Copilot

microsoft.com

Microsoft 365 Copilot is an AI Agents & Models tool that helps GTM teams build their own GTM agents. Pricing: Copilot Business add-on $21/user/mo paid yearly ($18 promotional price); advanced features billed by usage. Best fit for B2B, B2C, DTC, B2B2C and Marketplace businesses.

What it does

Microsoft's AI assistant inside Word, Excel, PowerPoint, Outlook and Teams, grounded in your work data.

Visit Microsoft 365 Copilot

Our verdict

For companies that already run on Microsoft 365 and want AI inside Word, Excel, Outlook and Teams. The deciding factor is how much of your work data lives in Microsoft 365, since Copilot grounds its answers in that data. Start with meeting recaps in Teams, where the value is easy to see.
Independent. Never paid.
How we review

Where it fits

Microsoft 365 Copilot sits in AI Agents & Models: build your own GTM agents. The assistants, models and agent builders behind custom research, drafting and ops automation.

Best AI Agents & Models tools.

Microsoft 365 Copilot FAQ

What is Microsoft 365 Copilot?
Microsoft 365 Copilot is an AI Agents & Models tool for go-to-market teams. Microsoft's AI assistant inside Word, Excel, PowerPoint, Outlook and Teams, grounded in your work data.
How much does Microsoft 365 Copilot cost?
Copilot Business add-on $21/user/mo paid yearly ($18 promotional price); advanced features billed by usage.
Is Microsoft 365 Copilot worth it?
Our verdict: For companies that already run on Microsoft 365 and want AI inside Word, Excel, Outlook and Teams. The deciding factor is how much of your work data lives in Microsoft 365, since Copilot grounds its answers in that data. Start with meeting recaps in Teams, where the value is easy to see.
Who is Microsoft 365 Copilot for?
Microsoft 365 Copilot is a good fit for B2B, B2C, DTC, B2B2C and Marketplace businesses. It is listed under AI Agents & Models, the job to build their own GTM agents.
What are the best alternatives to Microsoft 365 Copilot?
Other AI Agents & Models tools in the AI GTM Stack include Pancake, Revnu, Okara and Octave. Compare all of them at https://aigtm.tools/category/ai-agents-models.

Pancake

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One MCP connection that gives Claude or Codex a GTM brain, 30+ data providers and sending infrastructure.

Revnu

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An AI growth hire that finds customers, runs email and LinkedIn outreach, manages paid ads and publishes content for Google and AI search.

Okara

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AI CMO running 10+ agents for SEO, AI search, Reddit, LinkedIn, creators and UGC video with draft approval.

Octave

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Agentic GTM brain that stores ICP, personas and messaging for agents and reps to pull from.