Skip to content

Mautic

mautic.org

Mautic is a Retention tool that helps GTM teams bring customers back to buy again. Pricing: Free, self-hosted. Best fit for B2B and B2C businesses. It is open source.

What it does

Open source marketing automation with email, segments, lead scoring and landing pages.

Visit Mautic

Our verdict

The open source HubSpot marketing hub. Needs someone to own the server, then it costs almost nothing.
Independent. Never paid.
How we review

Where it fits

Mautic sits in Retention: bring customers back to buy again. Email, SMS, returns and on-site personalization that turn first orders into repeat revenue.

Best AI Retention tools.

Mautic FAQ

What is Mautic?
Mautic is a Retention tool for go-to-market teams. Open source marketing automation with email, segments, lead scoring and landing pages.
How much does Mautic cost?
Free, self-hosted.
Is Mautic worth it?
Our verdict: The open source HubSpot marketing hub. Needs someone to own the server, then it costs almost nothing.
Who is Mautic for?
Mautic is a good fit for B2B and B2C businesses. It is listed under Retention, the job to bring customers back to buy again.
Is Mautic open source?
Yes. Mautic is open source (https://github.com/mautic/mautic), so you can inspect the code or self-host it.
What are the best alternatives to Mautic?
Other Retention tools in the AI GTM Stack include Tranthor, Klaviyo, Attentive and Rebuy. Compare all of them at https://aigtm.tools/category/retention.
All Retention

Tranthor

Retention

Autonomous ecommerce CRM that finds repeat-purchase moments in Shopify data, drafts email and SMS, and sends within approved limits.

Klaviyo

Retention

B2C CRM for email and SMS marketing, built on ecommerce data, with AI agents.

Attentive

Retention

AI-powered SMS and email marketing platform for consumer brands.

Rebuy

Retention

Shopify personalization for upsells and cross-sells.