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Listmonk

listmonk.app

Listmonk is a Retention tool that helps GTM teams bring customers back to buy again. Pricing: Free, self-hosted. Best fit for B2B, B2C and DTC businesses. It is open source.

What it does

Self-hosted newsletter and mailing list manager with campaigns, templates and an API.

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Our verdict

Newsletter sending for the cost of a server. Pair it with a real SMTP provider and watch deliverability.
Independent. Never paid.
How we review

Where it fits

Listmonk sits in Retention: bring customers back to buy again. Email, SMS, returns and on-site personalization that turn first orders into repeat revenue.

Best AI Retention tools.

Listmonk FAQ

What is Listmonk?
Listmonk is a Retention tool for go-to-market teams. Self-hosted newsletter and mailing list manager with campaigns, templates and an API.
How much does Listmonk cost?
Free, self-hosted.
Is Listmonk worth it?
Our verdict: Newsletter sending for the cost of a server. Pair it with a real SMTP provider and watch deliverability.
Who is Listmonk for?
Listmonk is a good fit for B2B, B2C and DTC businesses. It is listed under Retention, the job to bring customers back to buy again.
Is Listmonk open source?
Yes. Listmonk is open source (https://github.com/knadh/listmonk), so you can inspect the code or self-host it.
What are the best alternatives to Listmonk?
Other Retention tools in the AI GTM Stack include Tranthor, Klaviyo, Attentive and Rebuy. Compare all of them at https://aigtm.tools/category/retention.
All Retention

Tranthor

Retention

Autonomous ecommerce CRM that finds repeat-purchase moments in Shopify data, drafts email and SMS, and sends within approved limits.

Klaviyo

Retention

B2C CRM for email and SMS marketing, built on ecommerce data, with AI agents.

Attentive

Retention

AI-powered SMS and email marketing platform for consumer brands.

Rebuy

Retention

Shopify personalization for upsells and cross-sells.