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Dub is a Partnerships/Affiliate tool that helps GTM teams grow through partners and referrals. Pricing: Free tier; paid plans. Best fit for B2B, B2C, DTC and B2B2C businesses. It is open source.

What it does

Link attribution and partner programs.

Why it's newPartner programs launch 2025Source

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Our verdict

Affiliate tracking that doesn't feel like 2012.
Independent. Never paid.
How we review

Where it fits

Dub sits in Partnerships/Affiliate: grow through partners and referrals. Partner discovery, affiliate links and program tracking for revenue that other people help you win.

Best AI Partnerships/Affiliate tools.

Dub FAQ

What is Dub?
Dub is a Partnerships/Affiliate tool for go-to-market teams. Link attribution and partner programs.
How much does Dub cost?
Free tier; paid plans. You can start on the free tier.
Is Dub worth it?
Our verdict: Affiliate tracking that doesn't feel like 2012.
Who is Dub for?
Dub is a good fit for B2B, B2C, DTC and B2B2C businesses. It is listed under Partnerships/Affiliate, the job to grow through partners and referrals.
Is Dub open source?
Yes. Dub is open source (https://github.com/dubinc/dub), so you can inspect the code or self-host it.
What are the best alternatives to Dub?
Other Partnerships/Affiliate tools in the AI GTM Stack include EULER, SoundGTM, Partnerships and PartnerStack. Compare all of them at https://aigtm.tools/category/partnerships-affiliate.

EULER

Partnerships/Affiliate

Agentic partner relationship management with an AI partner account manager, MDF and co-marketing modules and an MCP server.

SoundGTM

Partnerships/Affiliate

Partner program tracking for the one person running it, usable headless from Claude, ChatGPT or Gemini.

Partnerships

Partnerships/Affiliate

Finds partners whose audience overlaps yours, drafts outreach you approve and tracks referral and co-sell revenue.

PartnerStack

Partnerships/Affiliate

Partner management platform for affiliate, referral and reseller programs, with payouts and a B2B partner marketplace.